Logo Design Process
Our intricate process ensures that your logo design is a success.
Research & Explore
We understand the organization, its mission, vision and target audience before embarking on logo design. getting the initial accumulation of information from the client is the most important step while in the logo design process. Logo design process is a combination of investigation, strategic thinking and design excellence.
Conceptualize ideas and make decisions on the possible design directions. we create a mind map and look for key words that can serve as a base for developing logo design concepts .As a designer,we must address the challenges and parameters clients bring to us in search for a visual identity system.
Sketching & Coloring
Sketching logos is where creativity comes into play. While sketching logos, the goal is to find a connection between an idea and the creation of a form. selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers.
We present logo design concepts in context of applications relevant to the client.will show how the logo looks on various background colours, at different scales. Such as a rendering of the design on a website and business cards. This helps the client visualise their logo in a ‘real world’ setting, rather than just central on a page.
Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
Benefits of Logo Design
Updating Your Brand
Every industry experiences changes in trend and style. This can be seen most clearly through a company’s logo and how it evolves throughout its history. Eventually, all brands need to consider updating and redesigning their logo. Our designers can give your brand a refreshed look and feel.
Our designers work with you to modernize your logo, while still maintaining the traditional components that you and your customers value. Our logo design ideas will be a perfect balance between your old logo and new logo.
Rebrand Through Redesign
If you are redesigning your logo, you are inherently rebranding your business. An updated logo can say a lot about your company that your old logo wasn’t able to. Your logo is the core identity to your brand and we will collaborate with you in order to maintain your company’s essence, while improving your overall look.
Improving Brand Growth
If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs. We will work to create an attractive logo that improves brand recognition with existing customers and captures initial interest from potential customers.